SEO Specialist / SEO Executive

• About 17 hours ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic traffic and achieve higher rankings. The role involves conducting keyword research, analyzing website performance, and developing strategies to optimize on-page and off-page SEO factors.

SEO professionals collaborate with content creators, web developers, and marketing teams to ensure that website architecture, content, and design align with SEO best practices. They also monitor analytics to track progress, evaluate keyword rankings, and identify areas for improvement.

The ultimate goal of an SEO professional is to enhance online presence, attract target audiences, and drive business growth through organic search. A strong understanding of algorithms, analytics tools, and digital marketing trends is essential for success in this role.

Key Skills

• Keyword research and optimization

• On-page and off-page SEO techniques

• Technical SEO (site structure, crawlability, speed optimization)

• Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz)

• Competitor and backlink analysis

• Content strategy and optimization

• Understanding of HTML, CSS, and website architecture

• Data interpretation and reporting

• Knowledge of search engine algorithms and ranking factors

• Strong analytical and communication skills