SEO Specialist / SEO Analyst / SEO Executive

• About 5 hours ago
• Fixnhour Escrow Protection

An SEO Specialist (Search Engine Optimization Specialist) is responsible for improving a website’s ranking, visibility, and traffic on search engines such as Google and Bing. The role includes analyzing website performance, conducting keyword research, optimizing website content and structure, managing link-building strategies, monitoring analytics, and staying updated with search algorithm changes.
SEO professionals work closely with content creators, developers, and marketing teams to enhance organic search performance and improve user engagement.

Required Skills

1. Technical Skills

• Expertise in on-page SEO (meta tags, headings, URLs, keyword usage, internal linking)

• Off-page SEO & backlink building strategies

• Technical SEO (site speed optimization, indexing, sitemaps, robots.txt, canonical tags)

• Experience using popular SEO tools:

  • Google Analytics & Google Search Console

  • SEMrush, Ahrefs, Moz, Ubersuggest

  • Screaming Frog, Yoast SEO, RankMath

• Strong knowledge of keyword research techniques

• Understanding of HTML, CSS, WordPress, Shopify, and CMS platforms

• Familiarity with SEO copywriting principles

• Competitor research and report preparation

2. Soft Skills

• Analytical and problem-solving ability

• Strong attention to detail and research mindset

• Effective communication and reporting skills

• Adaptability to algorithm updates and industry trends

• Collaboration with marketing and development teams

• Strategic & data-driven thinking