Digital Marketing Manager

• About 1 day ago
• Fixnhour Escrow Protection

An SEM Specialist is responsible for planning, executing, and optimizing paid search marketing campaigns to increase website traffic, leads, and conversions. The role focuses on managing advertising campaigns across search engines while ensuring maximum return on investment (ROI).

Key Responsibilities

• Plan, create, and manage paid search campaigns (Google Ads, Bing Ads)

• Conduct keyword research and competitor analysis

• Write and optimize ad copies and extensions

• Monitor campaign performance and optimize bids, budgets, and targeting

• Track conversions and analyze campaign data

• Prepare performance reports and insights for stakeholders

• Collaborate with SEO and marketing teams for integrated strategies

Required Skills

• Strong understanding of paid search advertising platforms

• Analytical and data-driven decision-making skills

• Knowledge of keyword research, bidding strategies, and ad optimization

• Ability to manage budgets and improve ROI

• Good communication and reporting skills