SEO Specialist / SEO Analyst

• About 18 hours ago
• Fixnhour Escrow Protection

An SEO Specialist/Analyst is responsible for improving a website’s visibility on search engines like Google, Bing, and Yahoo. The role involves conducting keyword research, optimizing website content, performing technical audits, tracking performance using analytics tools, and implementing SEO strategies to increase organic traffic.
SEO Specialists work closely with content writers, web developers, and digital marketing teams to ensure the site meets search engine guidelines and provides a high-quality user experience.

Key Skills

1. Technical Skills

• Strong knowledge of on-page SEO (meta tags, headings, URL structure, internal linking)

• Experience with off-page SEO (backlinking, outreach, digital PR)

• Technical SEO understanding (site speed, mobile responsiveness, sitemaps, robots.txt, indexability)

• Expertise with SEO tools:

  • Google Analytics

  • Google Search Console

  • SEMrush / Ahrefs / Moz

  • Screaming Frog

• Keyword research and competitor analysis

• Content optimization and SEO-friendly writing

• Familiarity with HTML, CSS, and CMS platforms (e.g., WordPress, Shopify)

2. Soft Skills

• Strong analytical and problem-solving skills

• Attention to detail

• Good communication and reporting skills

• Ability to work with cross-functional teams

• Strategic thinking and adaptability