Market & Customer Research Analyst

• About 4 hours ago
• Fixnhour Escrow Protection

A Market & Customer Research Analyst is responsible for collecting, analyzing, and interpreting data related to market conditions, competitors, customer behavior, and industry trends. The role focuses on understanding customer needs, preferences, and buying patterns to help businesses make informed decisions.
Analysts use various research methods—such as surveys, interviews, focus groups, data analytics, and secondary research—to generate actionable insights that support marketing strategies, product development, and business growth.

Required Skills

1. Technical & Analytical Skills

• Strong knowledge of market research methods (qualitative & quantitative)

• Experience in data collection techniques such as surveys, interviews, focus groups, and online research

• Proficiency in data analysis tools: Excel, SPSS, Power BI, Tableau

• Ability to interpret consumer behavior and market trends

• Understanding of competitive analysis, segmentation, and customer profiling

• Familiarity with CRM systems, Google Analytics, and research databases

2. Soft Skills

• Excellent communication and presentation skills

• Critical thinking and problem‐solving abilities

• Strong attention to detail

• Ability to convert complex data into clear insights

• Team collaboration with marketing, product, and business teams

• Time management and ability to handle multiple projects