SEM - Search Engine Marketing Specialist

• About 5 hours ago
• Fixnhour Escrow Protection

An SEM Professional is responsible for managing paid advertising campaigns on search engines such as Google and Bing. The role includes planning, executing, and optimizing paid search strategies to drive traffic, generate leads, increase sales, and maximize return on investment (ROI).
The SEM specialist monitors campaign performance, performs keyword research, manages budgets, creates compelling ad copy, analyzes analytics data, and works closely with marketing teams to achieve business goals.
They ensure paid campaigns run effectively, deliver high-quality results, and align with marketing strategies.

Technical Skills

• Expertise in Google Ads, Bing Ads, Meta Ads and other PPC platforms

• Strong skills in keyword research, bidding strategies, and campaign optimization

• Knowledge of PPC models (CPC, CPM, CPA, CPI, ROAS)

• Experience with Google Analytics / GA4, Search Console, Tag Manager

• Ability to create and test ad copy, landing pages, A/B testing

• Understanding of conversion tracking and performance reporting

• Familiarity with SEO fundamentals and digital marketing concepts

• Competitor analysis & budget management

Soft Skills

• Strong analytical and data-driven mindset

• Excellent communication & reporting skills

• Creative thinking for ad planning

• Time management and ability to multitask

• Problem-solving and decision-making skills

• Team collaboration with design, content, and sales teams