SEO Specialist

• About 4 days ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility in search engines (like Google) to increase organic traffic. They analyze, review, and implement changes to websites so they are optimized for search engines. This involves keyword research, on-page optimization, technical SEO auditing, content recommendations, link-building strategies, and continuous performance monitoring.

Key responsibilities include:

• Conduct keyword research to identify opportunities for increased search rankings.

• Optimize website content, structure, and technical elements for search engines.

• Perform SEO audits to identify issues like crawl errors, slow page speed, or broken links.

• Work with content writers to develop SEO-friendly content strategies.

• Build and manage backlink strategies through outreach and partnerships.

• Monitor website performance using tools like Google Analytics, Google Search Console, and SEO platforms (SEMrush, Ahrefs, etc.).

• Track rankings, traffic, and conversion outcomes and prepare reports.

• Stay updated with the latest search engine algorithm changes and industry trends.

C. Skills Required

1. Technical Skills

• Keyword research (Google Keyword Planner, Ahrefs, SEMrush)

• On-page SEO (meta tags, headings, content optimization)

• Off-page SEO (backlink building, outreach)

• Technical SEO (site speed optimization, structured data, sitemaps, robots.txt)

• Competitor analysis

• Experience with CMS platforms (WordPress, Shopify, etc.)

• Data analysis using Google Analytics, Search Console, Data Studio

• Basic HTML/CSS knowledge (advantageous)

2. Soft Skills

• Analytical thinking

• Problem-solving

• Communication and collaboration

• Content understanding and creativity

• Project management

• Adaptability to algorithm updates and SEO trends