SEO Specialist (Search Engine Optimization Specialist)

• About 4 months ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility and ranking on search engines such as Google, Bing, and Yahoo. The role involves researching keywords, analyzing competitor strategies, optimizing on-page and off-page elements, and developing content strategies to increase organic traffic. The SEO Specialist collaborates with content writers, developers, and marketing teams to ensure SEO best practices are implemented across all digital channels. The overall objective is to enhance search engine rankings, drive targeted traffic, and boost business conversions.

🧠 Required Skills

Core SEO Skills

• Keyword research & competitive analysis

• On-page optimization (Meta tags, URLs, headings, keyword placement)

• Off-page optimization (Backlink building, outreach, link-earning strategies)

• Technical SEO (Crawlability, sitemap, schema, page speed)

• Website analytics (Google Analytics, Google Search Console)

• SEO tools proficiency (SEMrush, Ahrefs, Moz, Screaming Frog, etc.)

Content & Marketing Skills

• Content strategy & SEO-friendly copywriting

• Understanding of search intent and user behavior

• Basic knowledge of content management systems (e.g., WordPress, Shopify)

• Knowledge of social media and digital marketing concepts

Additional Skills

• HTML/CSS basics (optional but beneficial)

• Strong analytical and problem-solving abilities

• Reporting & performance tracking

• Ability to stay updated with Google algorithm updates and SEO trends