Customer Research Specialist

• About 6 days ago
• Fixnhour Escrow Protection

A Market & Customer Research professional is responsible for gathering, analyzing, and interpreting data to understand market trends, customer behavior, and business opportunities. They design and conduct research studies using qualitative and quantitative methods such as surveys, interviews, focus groups, and data analysis tools. The role involves working closely with marketing, product, and business teams to provide actionable insights that support strategic decision-making. Market & Customer Research professionals analyze competitors, identify target audiences, measure customer satisfaction, and track market performance. Their insights help organizations improve products, refine marketing strategies, and enhance overall customer experience.

Key Skills

• Market Research Methods: Qualitative and quantitative research techniques

• Data Analysis & Interpretation: Statistical analysis, data modeling, insights generation

• Research Tools: SPSS, Excel, Google Analytics, Tableau, Power BI

• Survey Design & Analysis: Creating questionnaires and analyzing responses

• Customer Behavior Analysis: Understanding user needs, preferences, and trends

• Competitive Analysis: Market sizing, competitor benchmarking

• Communication & Reporting: Presenting insights clearly to stakeholders

• Problem-Solving & Critical Thinking: Turning data into actionable recommendations