SEO (Search Engine Optimization) Specialist

• About 4 days ago
• Fixnhour Escrow Protection

An SEO Specialist improves a website’s visibility on search engines like Google by optimizing content, structure, and performance. The goal is to increase organic (non-paid) traffic, rankings, and conversions.

🔧 Key Responsibilities

• Perform keyword research and competitor analysis
• Optimize website content (on-page SEO)
• Improve technical SEO (site speed, indexing, crawlability)
• Build backlinks (off-page SEO)
• Monitor rankings and website performance
• Use analytics tools to track traffic and user behavior
• Fix SEO issues (broken links, duplicate content, errors)
• Collaborate with content writers and developers
• Stay updated with search engine algorithm changes

🛠️ Required Skills

🔑 SEO Techniques:

• On-page SEO (meta tags, headings, keywords)
• Off-page SEO (link building)
• Technical SEO (site structure, XML sitemaps, robots.txt)
• Local SEO (Google My Business optimization)

📊 Tools & Platforms:

• Google Analytics
• Google Search Console
• Ahrefs / SEMrush
• Moz
• Keyword research tools

💻 Technical Skills:

• Basic HTML, CSS
• Understanding of website structure
• Page speed optimization
• Mobile SEO