Social Media Marketing Specialist

• About 1 day ago
• Fixnhour Escrow Protection

A Social Media Marketing (SMM) Specialist is responsible for creating, managing, and optimizing content across social media platforms to build brand awareness, engage audiences, and drive business growth. The role involves developing social media strategies, creating posts, managing campaigns, analyzing performance metrics, and interacting with followers.

SMM Specialists collaborate with content creators, designers, and marketing teams to produce impactful digital content. They monitor trends, stay updated with platform algorithms, handle paid social ads, and ensure consistent brand messaging across all social channels.

Skills

Technical Skills

• Social media platform expertise (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok)

• Content creation & planning

• Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)

• Analytics tools (Meta Insights, Google Analytics, Hootsuite, Buffer)

• Hashtag & trend research

• Copywriting and storytelling

• Basic graphic design (Canva, Photoshop)

• Video editing basics (Premiere Pro, CapCut)

• Campaign management & optimization

• ORM (Online Reputation Management)

Soft Skills

• Creativity & innovative thinking

• Strong communication skills

• Attention to detail

• Time management

• Trend awareness

• Problem-solving

• Audience engagement skills

• Ability to work under deadlines