Social Media Marketing Executive (SMM)

• About 14 hours ago
• Fixnhour Escrow Protection

A Social Media Marketing (SMM) professional is responsible for planning, creating, and managing content across social media platforms to build brand awareness, engage audiences, and drive traffic or sales. The role involves developing social media strategies, running paid campaigns, analyzing performance metrics, and staying updated with trends to improve online presence.

Key responsibilities include:

• Creating and scheduling engaging content for platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
• Managing social media accounts and community engagement (comments, messages, interactions)
• Running paid ad campaigns and optimizing for ROI
• Monitoring analytics and preparing performance reports
• Researching trends, hashtags, and competitor strategies
• Collaborating with design and content teams for creatives

Required Skills:

• Strong understanding of social media platforms and algorithms
• Content creation and copywriting skills
• Basic graphic design knowledge (Canva, Photoshop is a plus)
• Social media advertising (Meta Ads, Google Ads basics)
• Analytical skills (Google Analytics, platform insights)
• Communication and brand storytelling
• Creativity and trend awareness
• Time management and scheduling tools (Hootsuite, Buffer, etc.)