Digital Marketing SEO Specialist

• About 3 days ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility on search engines such as Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic by optimizing website content, structure, and performance.

SEO professionals analyze search trends, perform keyword research, and implement optimization strategies to help websites rank higher in search engine results pages (SERPs).

They also collaborate with content writers, web developers, and marketing teams to ensure websites follow SEO best practices.

Key Responsibilities

• Perform keyword research and competitor analysis

• Optimize website content for search engines

• Implement on-page and off-page SEO strategies

• Monitor website performance using SEO tools

• Improve website ranking and organic traffic

• Conduct technical SEO audits

• Optimize meta tags, headings, and URLs

• Build high-quality backlinks

• Analyze SEO performance and prepare reports

• Stay updated with search engine algorithm changes

🛠 Required Job Skills

📊 SEO Core Skills

• Keyword Research

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Link Building

• SEO Auditing

💻 SEO Tools

• Google Search Console

• Google Analytics

• SEMrush

• Ahrefs

• Moz

• Ubersuggest

• Screaming Frog

🌐 Technical Knowledge

• HTML basics

• Website structure optimization

• Page speed optimization

• Mobile SEO

• Schema markup

• XML sitemap management

• Robots.txt optimization

✍️ Content & Marketing Skills

• SEO Content Writing

• Content Optimization

• Blog Strategy

• Landing Page Optimization

• Content Marketing

📈 Data & Analytics Skills

• SEO performance analysis

• Traffic analysis

• Conversion tracking

• Competitor research

• SEO reporting