SEO Specialist

• About 15 hours ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility and ranking on search engines such as Google, Bing, and Yahoo. The role involves conducting keyword research, optimizing website content, analyzing performance metrics, and implementing strategies to increase organic traffic.
They work closely with content creators, developers, and marketing teams to ensure all digital assets follow SEO best practices. The specialist continuously monitors search engine algorithms, performs technical audits, and recommends improvements to boost website performance, user experience, and search ranking.

Skills

Technical Skills

• Keyword research and analysis

• On-page SEO (meta tags, headings, content optimization)

• Off-page SEO (backlink building, outreach)

• Technical SEO (site speed, indexing, sitemaps, core web vitals)

• Understanding of search engine algorithms

• Competitor analysis

• SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz

• Experience with CMS platforms (WordPress, Shopify, etc.)

• HTML/CSS basics

Soft Skills

• Analytical thinking

• Problem-solving

• Attention to detail

• Strong communication skills

• Content strategy understanding

• Time management

• Adaptability to algorithm updates