Search Engine Marketing Specialist

• About 2 days ago
• Fixnhour Escrow Protection

An SEM Specialist is responsible for planning, executing, and optimizing paid search campaigns to increase website visibility, traffic, and conversions. The role focuses on managing paid advertising platforms such as Google Ads and Bing Ads while ensuring a strong return on investment (ROI).

Key Responsibilities

• Plan, create, and manage paid search campaigns (Google Ads, Bing Ads).

• Conduct keyword research and competitor analysis.

• Optimize ad copies, landing pages, and bidding strategies.

• Monitor campaign performance and analyze metrics such as CTR, CPC, CPA, and ROI.

• Manage advertising budgets and ensure cost-effective campaigns.

• Perform A/B testing on ads and landing pages.

• Generate regular performance reports and insights.

• Stay updated with the latest SEM trends and search engine policies.

Required Skills

• Strong knowledge of Google Ads and paid search strategies.

• Keyword research and bidding optimization skills.

• Analytical mindset with experience using tools like Google Analytics.

• Understanding of conversion tracking and audience targeting.

• Basic knowledge of SEO and landing page optimization.

• Good communication and reporting skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

• Google Ads certification is an added advantage.

• 1–3 years of experience in paid search or digital marketing (varies by role level).