Search Engine Optimization Manager

• About 15 hours ago
• Fixnhour Escrow Protection

An SEO Specialist is responsible for improving a website’s visibility and ranking on search engines such as Google, Bing, and Yahoo. The role focuses on driving organic (non-paid) traffic by optimizing website content, structure, and performance in line with search engine algorithms and best practices. SEO professionals analyze website performance, conduct keyword research, and implement strategies to increase search engine rankings and user engagement.

Key Responsibilities

• Perform keyword research and competitive analysis

• Optimize website content for search engines (on-page SEO)

• Improve website structure, speed, and technical performance

• Monitor and analyze SEO performance using analytics tools

• Develop and manage link-building strategies (off-page SEO)

• Collaborate with content creators and web developers

• Track rankings, traffic, and conversions

• Stay updated with search engine algorithm changes

• Prepare SEO reports and recommendations

Required Skills

Technical Skills

• Strong understanding of SEO principles and best practices

• Keyword research tools (Google Keyword Planner, SEMrush, Ahrefs)

• On-page SEO (meta tags, headings, internal linking, content optimization)

• Technical SEO (site speed, mobile optimization, crawlability, indexing)

• Off-page SEO and backlink strategies

• SEO analytics tools (Google Analytics, Google Search Console)

• Basic HTML, CSS, and website structure knowledge

• Local SEO and Google My Business optimization

Soft Skills

• Analytical and data-driven mindset

• Attention to detail

• Strong communication and reporting skills

• Problem-solving abilities

• Patience and persistence (SEO results take time)

• Ability to adapt to algorithm updates

Optional / Preferred Skills

• Content writing and optimization experience

• Knowledge of PPC and digital marketing strategies

• Experience with CMS platforms (WordPress, Shopify)

• Conversion rate optimization (CRO)

• Understanding of UX and website behavior

• Basic knowledge of web development